When the young Waseem Goreja was growing up in the US, he would always hear stories about a miraculous little seed that his parents and grand parents would use to boost their immunity and overall health in their native homeland of Pakistan. They would say that by chewing a few grains daily, it would ward off all sorts of illnesses. As he became older and started to inquire about this herb, he discovered that it was called 'Black Seed' or 'Blessed Seed' because it was regarded as a "blessing for all illnesses". What surprised him is that Black Seed was not only used by his elders but that it had been in use for thousand of years in Asia, Middle East and Europe, and was still being used by people in throughout the world as a spice and remedy. When he realized that it might have even greater healing benefits, he began researching more about it and looking for a source of Black Seed in the United States, but soon discovered that nearly no one in the natural health industry had heard of it.
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