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Ethics Policy

At Rakwa USA, a platform owned and managed by New Media Focus Inc., we are dedicated to upholding the highest standards of integrity and ethical conduct in all our operations. Our Ethics Policy outlines the principles and practices that guide our work, ensuring we serve our community responsibly, transparently, and with respect for all individuals and cultures.

Commitment to Integrity

  • Honest Representation: We commit to accurately representing Arab American businesses and their offerings, ensuring all information is truthful and reliable.
  • Cultural Sensitivity: Recognizing the diversity within the Arab American community, we pledge to approach all content and interactions with cultural sensitivity and respect.


  • Clear Disclosure: We maintain transparency about our operations, funding sources, and the criteria used for listing businesses on our platform.
  • Open Communication: We encourage open dialogue with our users, partners, and the public, fostering an environment of trust and mutual respect.

Respect for Privacy

  • Data Protection: We rigorously protect the privacy and security of our users’ data, adhering to best practices and legal requirements for data protection.
  • Confidentiality: Personal information shared with us is treated with the utmost confidentiality and is not disclosed without consent.


  • Responsiveness to Feedback: We are committed to actively listening to and addressing feedback from our community, ensuring that our platform meets their needs and expectations.
  • Corrections and Updates: Should inaccuracies or errors be identified in our listings or content, we are dedicated to making timely corrections. We provide an option on each listing page for users to report inaccuracies or non-compliance with our focus on Arab American businesses, including instances where a business listed does not have Arab roots or does not serve the Arab-speaking community. Our team acts immediately upon such reports to verify and rectify the information.


  • Diverse Representation: We strive to represent the full spectrum of the Arab American community, ensuring that our platform is inclusive and reflective of its diversity.
  • Equal Opportunities: We provide equal opportunities for all businesses to be listed and featured on our platform, based on merit and relevance to our community’s interests.

Ethical Advertising

  • Selective Partnerships: We engage in advertising and partnerships that align with our values and are of interest and benefit to our community.
  • Ad Transparency: Advertisements and sponsored content are clearly distinguished from editorial content to avoid any confusion or misinterpretation.

Community Engagement

  • Supporting Local Businesses: We are dedicated to supporting Arab American businesses by providing a platform that enhances their visibility and connectivity within the community.
  • Promoting Cultural Exchange: Through our work, we aim to promote cultural exchange and understanding, celebrating the rich heritage of the Arab American community.


  • Training and Awareness: All team members are trained on this Ethics Policy and are expected to uphold its principles in their daily work.
  • Monitoring and Enforcement: We regularly monitor compliance with this policy and take appropriate action in cases of violation.

Our Ethics Policy is a living document, reflecting our ongoing commitment to ethical excellence. We welcome feedback from our community to help us improve and evolve our practices, ensuring Rakwa USA remains a trusted and valuable resource for connecting Arab American businesses with the wider community.